“We believe you have made profound and compelling arguments about the treatment of primates,” Capital One (NYSE: COF) said in a statement. “The ad in question is going off the air and we will not use primates in future advertising.”
The commercial did not air in the Washington market.
PETA claims chimps and other great apes used in advertising are typically babies forcibly taken from their mothers shortly after birth and are physically and psychologically abused as part of their training.
It says 10 of the 15 largest advertising agencies now prohibit the use of great apes in their advertising campaigns.